Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY)

Deen Dayal Upadhyaya Grameen Kaushalya Yojana (DDU-GKY) aims to skill rural youth who are poor and provide them with jobs having regular monthly wages or above the minimum wages. It is one of the cluster of initiatives of the Ministry of Rural Development, Government of India that seeks to promote rural livelihoods. It is a part of the National Rural Livelihood Mission (NRLM) - the Mission for poverty reduction called Aajeevika. The scheme will benefit more than 55 million poor rural youth who are ready to be skilled by providing sustainable employment.

This scheme derives importance from its potential to reduce poverty. It is also designed to be a major contributor to the Prime Minister's 'Make in India' campaign.

Mission of DDU-GKY:

To reduce poverty by enabling poor for households to access gainful and sustainable employment through employment that provides regular wages.

Guiding Principles:

There is a strong demand for the economic opportunities among the poor, as well as immense opportunities in term of developing their work abilities.

Social mobilization as well as a network of strong institutions is essential in order to develop India demographic surplus into a dividend.

Quality and standards are paramount in the delivery of skilling, in order to make the rural poor desirable to both Indian and global employer.

SKILLING AND PLACEMENT UNDER DDU-GKY:

• Awareness building within the community on the opportunities.
• Identifying rural youth who are poor.
• Mobilizing rural youth who are interested.
• Counselling of youth and parents.
• Selection based on aptitude.
• Imparting knowledge, industry linked skills and attitude that enhance employability.
• Providing jobs that can be verified through methods that can stand up to independent scrutiny, and which pays above minimum wages.
• Supporting the person so employed for sustainability after placement.

Approach of DDU-GKY Approach of DDU-GKY:

• Shift in emphasis - from training to career progression.
• Enable poor and marginalized to access benefits from growth.
• Ease the pain of migration when it is inevitable.
• Proactive approach to building partnerships.
• Monitoring of inputs and outputs, where main focus is on Placement i.e. output.
• It enables states to take full ownership of DDU-GKY projects it has been decided not to consider any more Multi State Projects (MSP).
• State government as the main player - Single State Project (SSP) to Annual Action Plans (AAP).
• Special scheme in collaboration with Ministry of Development of North Eastern Region (DONER) for skilling projects specific to the needs, requirements and the special characteristics of States in the north east.
• Consent and State share is mandatory.

SPECIAL COMPONENT OF DDU-GKY:

• Full social inclusion of the candidates is ensured by the mandatory coverage of socially disadvantaged group. 50% of the funds would be earmarked for SCs and STs, 15% to minorities and 3% for persons with disabilities. One third of the persons covered should be women.
• Regional inclusion of candidates is enabled through a special sub scheme for the youth of Jammu and Kashmir called Himayat, which MoRD operates under ASDP for state which covers urban as well as rural youth and Below Poverty line (BPL) as well as Above Poverty line (APL) persons. Moreover, Roshni - a special scheme for tribal areas and critical Left Wing Extremist (LWE) affected districts with separate guidelines has been launched that takes into account the peculiar situation in selected critical LWE districts. Particularly it provides training for different time periods.

IMPLEMENTATION MODEL UNDER DDU-GKY:

• DDU-GKY follows a 3-tier implementation model. The DDU-GKY National Unit at MoRD functions as the policy-making, technical support and facilitation agency. The DDU-GKY State Missions provide implementation support; and the Project Implementing Agencies implement the programme through skilling and placement projects.

List of Allocated Centers:

Sr. No	Parliament Constituency	District	Address
1	Udaipur	Udaipur	Pratt Muller Distributors Ltd, DDU-GKY Centre, Nr. Palana Phatak, Tehsil-Mavli, Udaipur - 313203. Mobile : 7073869221 Email-ID : pradeepsingh.pratt@socet.edu.in
2	Himatnagar	Himatnagar	Pratt Muller Distributors Ltd., DDU-GKY Centre, Mehsana, TALUKA-IDAR, SABARKANTHA, Himatnagar, Gujarat - 383430. Mobile : 7073869221 Email-ID : pradeepsingh.pratt@socet.edu.in
3	Jammu & Kashmir	Jammu
4	Bihar	Bhojpur
5	Maharashtra	Jalgaon